Louisa Serene Schneider, 48, saw something broken in the ear piercing industry—and decided to fix it. In 2017, she left her high-paying Wall Street job to build Rowan. Today, Rowan offers ear piercings performed by registered nurses at locations across the country. In 2024, Rowan brought in over $70 million in revenue and says it is on track to bring in $150 million in 2025.